Mobile Web apps

Let's say you have a great idea for some mobile content. You could rush off and write separate versions for iOS, Android, Windows 8, and maybe even BlackBerry OS or one of the others. Each requires a separate team speaking a different programming language. Then each platform's app store exerts its own pound of flesh before the app can be delivered to the users. Or you could just build one HTML app and put it on a website to run on all the platforms. If there's a change, you don't need to return to the app store, begging for a quick review of a bug fix. Now that the HTML layer is getting faster and running on faster chips, this approach can compete with native apps better on even more complicated and interactive apps.